Step 3 : Make a Concept For Your Visitor & Search Engines

You only have 3 seconds to capture someone’s attention so start your business optimization solutions right at your title tag. Go to your home page and make a mental note of your title tag (look in the upper left hand corner of your browser the words listed there are what it says in your title tag.) Now go do a search using your most relevant keyword phrase (what you want your visitors to find you on when doing a search) and look at the results that come up.

Look at the title of each result on the first couple pages. How compelling are they? Do they intrigue you to click on them by reading what is listed there? People are looking for instant gratification and they will read the results and normally will click on those that compel them to do so. For example let’s take a look at these results for coffeehouse:

Out of the following results which would you be more inclined to click on?

• Depot Coffee House
• Discover a Cup of Europe at Eurotazza® Coffeehouse
• DJ’s Coffeehouse
• Coffeehouse – Savor the Flavor of Brazilian Coffee

By addressing the instant reaction of your potential visitor you are compelling them to click on your ad by writing a good title but you are also creating a keyword rich
title tag that the search engines will favor.

The first impression most Internet users get of your company is the way you describe your site so use your title tag as the most important part of your Web site

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