Pre-qualification of your visitors is one of the biggest problems many companies make when developing a Web site. Say your Web site is about “cell phones” and you’ve set up your site only for the keyword phrase “cell phones.” Do you know how many competing pages are for the terms “cell phones” it is over 246 million?
Even as a Professional SEO I know it’s going to be pretty hard to compete with those kinds of numbers. Let’s say we break the keyword phrase “cell phones” down to the lowest and most detailed search giving your visitors exactly what they are looking for.
If I was working on this site; I would be working on pages that are more concentrated around detailed keyword phrases.
• cell phone – competing pages – 246,000,000
• cell phone ring tones - competing pages 494,000
• custom cell phone ring tones – competing pages 225,000
• make custom cell phone ring tones – competing pages 177,000
• make free ring tones – competing pages – 31,700
• star trek ring tones – competing pages – 5,110
• family guy ring tones – competing pages - 1,950
• like to make my own ring tones – competing pages – 3
By spending just a little research time I was able to find some valuable keyword phrases that could be used to open additional windows into a cell phone site. The key is opening as many windows into your site as possible. Once you have given your visitor exactly what they’re looking for you have already earned their creditability and they most likely will spend additional time on your site looking at what else you have to offer.
Take a look at your site. Do you have a separate page for each of your products or services? Are you breaking it down in the smallest lowest detailed search?
Think of it this way …the search engines goals are to return the most relevant results to its users so break down your keyword phrases into the most detailed result and you are bringing very happy visitor to your site.
Even as a Professional SEO I know it’s going to be pretty hard to compete with those kinds of numbers. Let’s say we break the keyword phrase “cell phones” down to the lowest and most detailed search giving your visitors exactly what they are looking for.
If I was working on this site; I would be working on pages that are more concentrated around detailed keyword phrases.
• cell phone – competing pages – 246,000,000
• cell phone ring tones - competing pages 494,000
• custom cell phone ring tones – competing pages 225,000
• make custom cell phone ring tones – competing pages 177,000
• make free ring tones – competing pages – 31,700
• star trek ring tones – competing pages – 5,110
• family guy ring tones – competing pages - 1,950
• like to make my own ring tones – competing pages – 3
By spending just a little research time I was able to find some valuable keyword phrases that could be used to open additional windows into a cell phone site. The key is opening as many windows into your site as possible. Once you have given your visitor exactly what they’re looking for you have already earned their creditability and they most likely will spend additional time on your site looking at what else you have to offer.
Take a look at your site. Do you have a separate page for each of your products or services? Are you breaking it down in the smallest lowest detailed search?
Think of it this way …the search engines goals are to return the most relevant results to its users so break down your keyword phrases into the most detailed result and you are bringing very happy visitor to your site.
thanks,
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